What does it mean to be fit?  If I were to poll a group of people would it be based on endurance, strength, asthetics?  My guess is that fitness would be directly linked to exercise, but it doesn’t have to be.  I would like to propose another way to think about fitness.

This is an experiential proposal.  Take a ride with me and see what you connect with and how it makes you feel.

Over the last year I have seen a few commercials that hint at fitness and I thought I would throw my perspective at them in the hopes that people may take a step back and re-evaluate their beliefs around fitness.

This first commercial has nothing to do with fitness but I was drawn in by the initial statement “Look at them.  Making moves that would put an adult in the emergency room.”  This off handed comment is stated as cold, hard fact.  It screams, “When you are an adult you can no longer play.  Deal with it. You are weak and fragile!”  After 5 seconds this commercial had lost me and I was stomping around my living room arguing with the t.v.  “People don’t believe this do they?” Are you kidding me?  What is this world coming to?!”  Later, I was still disturbed by the commercial but when I tried to find it I couldn’t remember what it was for. Turns out, it was a Cadillac car commercial.  They definitely weren’t marketing to me.

This next commercial I first saw on ESPN and to tell the truth, I think it’s great.  I found it Laugh Out Loud funny and although the focus is on exercise, the commercials presentation hits at our competitive spirit and might get people out the door and moving.  Still, for me, it’s message is exercise and that doesn’t quite resonate.

Props for the great satire, as I still laugh when I watch it.

The last of the commercials I want to present is a 180° turn from the first video.  It speaks to our child spirit.  The commercial talks about toys, building forts, playing on playground, staying out until after dark all the while showing pictures of adults climbing mountains, kayaking, and playing soccer.  It speaks to the need for movement and fitness in the form of play and usefulness.  This commercial sings to my heart and it makes me want to get out of my house and move.  Not for exercise. Not for competition. But for my mind, body and spirit.  In my opinion, this is why we have the ability to move.  We move so we can explore, create and enjoy our world.

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Comments
  1. Penny Adair says:

    I thoroughly enjoyed this post… thank you for your perspectives. I love seeing things through your eyes.

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